Santa Susanna continues to advance in its commitment to active and healthy tourism, and demonstrates this with the recent digital campaign to promote itself as a Bike Friendly destination. The action, focused on Instagram, has highlighted the natural attractions of the municipality and the quality of the establishments that offer services adapted to cyclists.

With more than a million people reached and more than 46,000 visits to the website, the results confirm the growing interest in cycle tourism and the good reception of the Santa Susanna model. The digital strategy has made it possible to reach diverse audiences and enhance an image of a destination ready to welcome both experienced and amateur cyclists looking for an active getaway in a privileged environment.

This action is part of the desire to continue positioning Santa Susanna as a benchmark in sustainable, deseasonalized tourism connected to the territory. We will continue to bet on initiatives that reinforce this line and that contribute to making Santa Susanna a destination where nature, well-being and sport go hand in hand.