The Santa Susanna City Council has promoted the 'Santa Susanna: Bike-Friendly Destination' campaign with the aim of reinforcing the municipality's positioning as a reference destination in cycle tourism, with special attention to the all-terrain bicycle (MTB) segment.

The action has been developed in collaboration with specialized online media such as Bike (Spain and Germany) and L'Équipe (France), covering strategic audiences at a European level, giving visibility to the Cycling Santa Susanna brand and improving the positioning of the specific website of the cycling product itself: cyclingsantasusanna.com.

Main results of the campaign:

• Spain has stood out as a key market, with a high level of interaction and commitment from users, the result of effective segmentation and a message well aligned with the interests of the national public, especially aware of active tourism and mountain bike routes.
• France has recorded remarkable coverage, reflecting the high visibility that the Santa Susanna brand can achieve in this market. The data show a solid basis for consolidating the municipality's positioning as an ideal destination for mountain biking enthusiasts.
• Germany has shown a good level of interest from the audience, with an outstanding interaction rate in relation to the number of hits obtained. This behavior suggests a high potential and invites us to evaluate the expansion of the presence and promotion of the mountain bike offer in this territory.

This project confirms Santa Susanna's commitment to active and sustainable tourism as a strategic axis of economic promotion and international projection. The specialized offer in mountain cycling tourism represents a way of deseasonalization with a great capacity to attract a highly motivated, sporty public committed to the natural environment.

The Santa Susanna City Council will continue to work to improve infrastructure, route connectivity and strategic alliances that will consolidate Santa Susanna as a benchmark mountain biking destination in Europe.