Santa Susanna launches a new campaign to attract the family segment nationally and internationally. This initiative seeks to promote the attractions and exclusive services offered by the specialized destination for families through a series of inspirational and exciting videos.

The campaign features several videos that show the activities that families can enjoy in Santa Susanna, from the beaches and local gastronomy to nature excursions and sports activities such as horse riding and active tourism. The videos also highlight the quality of the hotel offer, with accommodation designed for the needs of different types of families, as well as services adapted for all members of the family, especially children and adolescents.

This action is part of a broader strategy to diversify tourism and attract a public looking to spend their holidays in a safe, accessible destination with a great complementary offer for all members of the family, in a unique location between the sea and the mountains.

The videos will be distributed in different formats through social networks, tourism websites, at the tourist office and the City Council's own channels and platforms to reach the maximum number of visitors possible.

The City Council of Santa Susanna, last January at Fitur, received the recognition 'Catalonia, HELLO family!' which certifies the municipality's commitment to quality, specialization, public-private collaboration and tourism sustainability.

With this new campaign, Santa Susanna wants to consolidate itself as a reference destination on the Barcelona – Maresme Coast for families, offering a unique and complete experience in a natural and peaceful environment: The Mediterranean oasis.

This action is part of the project 'Digitization and decentralization of information to the visitor of Santa Susanna' subsidized by Next Generation European Funds.