The Minister of Business and Labour of the Generalitat, Miquel Sàmper, has presented the mayor of Santa Susanna, Joan Campolier, with the recognition "Catalonia, HELLO family!" for being one of the best family tourism destinations for its quality and commitment to sustainability. In fact, this badge once again places Santa Susanna in the spotlight and at the forefront of the sector.

The recognition was made this Wednesday at the Catalonia stand of the International Tourism Fair (Fitur) held in Madrid, during the presentation of the "Catalonia, HELLO family!" seal by the Catalan Tourism Agency. Mayor Campolier was accompanied by the Councilor for Sustainability, Innovation, Tourism and Communication, Sílvia Vives.

The context in which the recognition took place, Fitur, is quite relevant. It is one of the most important tourism fairs in the world. Fitur is attended by 152 countries, more than 9,000 companies and exhibitors, 153,000 professionals in the sector and an estimated influx of 97,000 visitors. This means that everything that happens at Fitur always has a great impact at a national, national and international level.

An oasis of the Mediterranean

Although the act of public recognition of the badge has not been made until this Wednesday, the decision of the Catalan Tourism Agency to place Santa Susanna back in the elite of family tourism destinations took place in the middle of last year. All the members of the committee of the Family Tourism program who valued the Santa Susanna's candidacy agreed that the destination is an "oasis of the Mediterranean due to its location between the sea and the natural park with a wide range of hotel accommodation specialized in families and with a commitment of the destination in the field of sustainability that fits perfectly with the recognition 'Catalonia, HELLO Family!"

Santa Susanna successfully passed 32 of the 36 criteria set by the Catalan Tourism Agency, which found that the destination has one of the highest levels in Catalonia of the private sector dedicated to family tourism.

The recognition HELLO family! It accredits those who have it as a reference destination for family holidays in Catalonia for both local visitors and international tourists. It is a badge that guarantees that the destination offers a tourist experience adapted to the needs of different types of families and, above all, to those of children and adolescents.

It is not a recognition that is granted to all tourist destinations just because they can demonstrate that they have a long tradition in this field. It is necessary, as is the case of Santa Susanna, to accredit a solid specialization in the offer aimed at families where quality is prioritized; also the commitment of the private sector in this line and the commitment to environmentally friendly tourism that makes sustainability its main value.

Being part of this distinction has as its most important counterparts, apart from the prestige and public recognition of the quality of the destination, having greater visibility and prioritization in the family tourism campaigns of the Catalan Tourism Agency, especially in international markets and being able to participate in a preferential way in innovative projects that include the segment promoted by the ACT.